The power of video has made it easier than ever to live stream on social media. And with over 3.6 billion social users worldwide, there’s a big opportunity to catch your audience in their channel of choice.
But going live isn’t easy. The thought of freezing on screen or rambling incoherently can make even the most seasoned influencer flinch. Engaging a social audience takes lots of planning, practice, and deep breathing.
If you’ve thought of social media live streaming one too many times, but weren’t sure where to start, you’re in the right place. This guide will teach you how to go live on social media — including Twitter, Instagram, Facebook, Linkedin, and TikTok — and look like a pro doing it.
We’ll also share how to maximize viewership by simultaneously streaming across different platforms.
Additionally, we’ll run through how to perfect your social media live streaming so you can stop fretting the number of followers and start building an authentic connection with your audience.
What is social media live streaming?
Social media live streaming is the simple art of reaching your audience on channels like Facebook, Instagram, Twitter, and Linkedin in real time. The purpose of a social stream can be to promote a brand or service, engage a target audience, or host a live conversation.
Three benefits of social media live streaming
There are plenty of benefits to streaming on social media. For the sake of brevity, we’ve distilled them to three important perks:
👉 Your audience expects and welcomes live content. In fact, it won’t be wrong to say that they love live content as 82% prefer live video over social posts from a brand.
👉 Social media streaming gives you the opportunity to increase brand awareness and build better relationships with your audience. How? By showing your brand’s human side in real time.
👉 Live streaming encourages engagement that increases your conversion rate. A Taiwanese fashion brand, Lulu, grew its conversion value by 64% by live streaming just one of their events.
For small businesses and entrepreneurs live streaming benefits your business.